Let's Look at What We've Done
Updated: Mar 7, 2022
If this is your first time hearing about us, we are Bobcats, Let’s Learn about Lymphoma! Partnered with PRSSA National, our Scripps PRSSA chapter is competing in the 2022 National Bateman Case Study Competition. Over the course of the last month, our team has implemented a PR campaign for the Lymphoma Research Foundation aiming to raise awareness about the signs and symptoms of adolescent and young adult (AYA) lymphoma. We’ve been cultivating our campaign through campus events and social media outreach.
We are officially over half way through our campaign that runs from February 7th to March 11th! We hope that you all have enjoyed some of the events we’ve held and learned lots along the way. Let’s recap what we’ve done so far:
February 7th: Instagram Takeover with Ohio University
Bobcats, LLL was able to share who we are, our mission statement, goals, and events for the campaign with Ohio University’s 76k+ Instagram following to reach the Ohio University and Athens community.
February 7th-11th: Light it Up Red
The Athens City Hall Building lit the top of their building red to help kick off our campaign.
February 8th: Cookie Giveaway in Schoonover Center
Bobcats, LLL set up a cookie giveaway in the Schoonover Center lobby to educate students and faculty on our campaign by giving them a chance to meet us, enjoy a heart shaped cookie, and take one of our business cards to go.
February 11th-March 11th: North End Kitchen + Bar Drink Special
We partnered with North End Kitchen + Bar to create a special drink in order to promote our campaign and the awareness for AYA lymphoma throughout the duration of our campaign.
February 14th: Selfie Stand in College Green
Through our selfie booth event, we were able to reach students on campus passing through College Green and Baker University Center to educate them on AYA lymphoma while expanding awareness for our campaign.
February 16th: Bobcats, LLL and OU Vibes Collab Dance Workout
Partnering with OU Vibes, a dance organization on Ohio University’s campus, our team engaged in a dance workout to promote a healthy lifestyle and educate members on AYA lymphoma in the process.
February 21st: Bobcats, LLL and PRSSA Collab Interactive Info Session
Bobcats, LLL was the guest speaker at PRSSA’s weekly body meeting. We shared a brief information session about our campaign and spent the rest of the meeting connecting with members through a cookie decorating activity.
February 24th: Trivia Night at Pigskin Bar and Grille
We held a trivia event at Pigskin Bar and Grille featuring questions about the facts on AYA lymphoma and how to live a healthy lifestyle. Our winning team won some St. Patrick’s Day themed prizes!
February 28th: Let’s Tweet about Lymphoma Twitter Chat
Via Twitter, we reached out to followers and asked them to engage in a conversation supporting AYA lymphoma awareness and education.
March 1st: The Post Outreach Article
https://www.thepostathens.com/article/2022/03/scripps-prssa-bateman-campaign-aya-lymphoma
Bobcats, LLL was featured in The Post to highlight what we've done so far and to continue to further our campaigns reach into the Athens community.
March 2nd: Bobcats, LLL and Court Street Coffee Sleeve Promotion
Bobcats, LLL partnered with Court Street Coffee to put our logo on some of their coffee sleeves. Stop by and grab a cup while taking a moment to visit our website or social media platforms to learn more about AYA lymphoma.
March 7th: OUr Cookbook
Bobcats, LLL will be releasing a cookbook featuring healthy breakfast, lunch, dinner, and dessert recipes. Eating a well balanced diet is a great way to stay healthy and aid in preventing various diseases, including AYA lymphoma. We can't wait to share all of our delicious recipes with you!
We are so grateful for the wonderful turnout we’ve had at each event! We are also extremely thankful for the university, city, local businesses, and organizations that have supported us along the way. Check out our Instagram @Bobcats_LLL to see more from our events and to stay up to date with our current content!